Digital Measurement Strategy
Tasked with creating a campaign to promote Ghirardelli’s business gifts, I created the “Back to School, Back to Business!” campaign. This campaign integrates Google Analytics, Google Search Ads, Meta Blueprint Media Planning, and Salesforce Email Integration with the overall goal of generating sales.
Campaign Creation
Tasked with creating a comprehensive social media marketing campaign for a company of choice, I launched Delta’s SkySnacks product. I was given a marketing and content development budget of $240,000, which I utilized to design a three-month campaign to promote the launch. Throughout the project, I explored social media content creation and strategy, conducting competitive analysis, finding whitespace in the market, and much more.
Campaign Creation & Measurement
Paired with a local jewelry company, InspireDesigns, a team of myself and four classmates were tasked with increasing social media engagement, content creation, and website remodeling. Throughout this semester-long course, we conducted extensive market research and developed a 12-week-long campaign for InspireDesigns.